Meet Dani,  the next guest of AR Creator’s journey blog. She’s constantly learning in the AR world, Dani’s focus at the moment is improving her skills in 3D development, and managing to create more fantastic and cool things. Daniele’s passions inspire her a lot. she loves to make people’s world happier and more fun, and she knows how to do it through augmented reality. Daniele loves music, which helps to focus on her AR projects. Learn more about Daniele’s AR journey 👇

How did you discover Augmented Reality?

I discovered augmented reality at the beginning of the Covid 19 pandemic in 2020 and was fascinated by the idea of sharing my crazy ideas with people all over the world. I didn’t have much knowledge about what AR was capable of, with the knowledge I have today about augmented reality, I see how important this technology is to the community. As a creator, it feels great to create something and see so many people enjoying your work and ideas.

What Is AR for you?

Augmented reality for me is having the possibility to share different worlds with thousands of people at the same time. It’s making someone see something magical in front of them, being able to see dragons flying in the sky, or seeing that character from the movies right in their living room.

When did you realize that you had reached a turning point in successfully creating augmented reality?

I realized when I saw people I didn’t know sending me messages about how much they liked my filters. When I see the statistics of my filters I realize that many people like my ideas, and this makes me want to advance my knowledge and improve my creations. In augmented reality it is important not to be afraid to show the world your ideas, whether they are good or bad, it is important to be creative and there will always be someone who likes your art.

 

There are many skills needed to create a professional AR project, which of them is a must, and which of them helps you the most?

I believe that the first necessary skill is creativity, thinking of what is different and putting it into practice in AR.  And the skill that helps me most is understanding what the tool is capable of, being in constant learning, always thinking of new ideas, and focus helps a lot, to start and finish a new filter, focus is also a very good skill.

How would you describe your work, do you have a specific style?

I’m still discovering my style, I’m looking for new experiences and I’m shaping my style. I really enjoy creating 3D animated objects for the world with AR, making the world more fun for those who use my filters, I like augmented reality that offers a real user experience, so I am constantly learning how to create more realistic and fun filters, I also like augmented reality with makeup, but I need to learn more about this functionality.

What or who is your inspiration?

My inspiration is movies, artwork (which I love this world), games, and books. There are many creators in the AR community that inspire me a lot, through them, I get to know the capacity of the technologies we use to create AR.

What would be your advice for other creators? 

One piece of advice I give to other creators, especially those who are starting out, is to join the AR community, there are wonderful people there, who cheer for your success and help you to always learn more, I also advise you not to be afraid to show your ideas to the world, the creative always comes from something new, be yourself and believe in your potential.

Tell me about the projects you’re most proud of.  

I have two projects that I am very proud of, the first is my first viral filter on Instagram, the Borboletazul filter, I have more than 6 billion impressions on it, and through it, I was able to see that many people like my work. My second project is the Bubblefish filter, where little fish fly around you, with this filter I can show my vision of the magical and fantasy world. I hope the user has an amazing experience when using it.

 

Describe your working process.

I usually have a base idea that I want to work on, and after creating this base idea in augmented reality, I spontaneously improve it, seeing features that better fit it.

How do you deal with clients’ feedback?

I always try to take clients’  feedback as something positive, I try to analyze the feedback as something that can help me improve on something. There are always people and clients who just want to complain or give negative feedback, but the important thing is to analyze the comment and extract something positive and improve your work.

What is your dream in terms of AR creation?

It’s being able to put into AR the idea I had in the smallest details, creating magic filters that users want to share to show how amazing they are. I also want to improve my English to participate in more events and interviews like this one.

What is your definition of Metaverse? 

Metaverse for me is the new Matrix, where anything is possible. At the moment I believe the creators are more excited than the users about the Metaverse, but I believe the creators will do an incredible job to make the metaverse magical.

We wish Dani the best of luck. 💜 Don’t miss the previous AR journey blog. Get inspired by our creators!