The next guest of AR Creator’s Journey is Beatriz Verônica dos Anjos. She enjoys working with AR makeup. In real life she is a makeup artist and bringing this to augmented reality fascinates her a lot. “Instead of just doing makeup on clients in person, I can make up people from all over the world through the effects”. Beatriz likes to include 3D items in her effects to make the scene even more realistic, creating some kind of playful character or just reproducing artistic makeup. We asked Beatriz several questions to get more information to share her experience with you 💜
How did you start your AR journey? How did you discover Augmented Reality? What motivated you to start creation of AR?
I started my AR journey in 2020, in the midst of the pandemic. I was a blogger at the time and I really wanted to make a filter so I could record stories without needing so much production. As we were in a pandemic, I took my idle time to study AR and that’s when I fell in love. I made my first filter through tutorials I found on Youtube and from there came an opportunity to work and generate extra income in the midst of a difficult year. I started making filters for my friends and little by little I grew and conquered some brands too! After that, I invested in courses to professionalize myself and increasingly improve the quality of my work.
What Is AR for you?
AR is about you being able to use your creativity to reach everyone at any time of the day, anywhere in the world. It’s being able to share your art, your idea, and your thoughts with people you may not even know, but who identify with your tastes and your creations. Through AR you can make the world more interesting, colorful, and fun!
When did you realize that you had reached a turning point in successfully creating augmented reality? What helped you with this?
I realized that I had reached a turning point when I started to get a lot of customers. I did an effect for a client, she recommended it to a friend who hired me, who recommended it to two more friends and so I created more and more effects and attracted more and more people! I realized that people liked my AR creations and that I was managing to make this my new job. I met many people through AR, many creators who helped me when I had questions and who made possible an incredible exchange of knowledge, assets, and indications!
It is necessary for you to be creative and not be afraid to learn new things and ask for help when you need it. When I opened Spark AR I got scared, because it was a totally different program from anything I had seen before and in a language that I only know the basics of (in English, my native language is Portuguese).
To create the best effects, it’s important to have some programming basics, as you’ll need to use a lot of logic in the patch editor. It is also important to tread a path forward. It’s impossible to know everything, so the cool thing is to define an effective style and study how to create it, so you’ll be focused on doing something well.
Asking for help and sometimes working together with other creators is VERY important too! Maybe you’re good at makeup, your friend is a 3D beast, and your other friend is scripted. You don’t need to know about everything, you can work together and make an amazing effect.
How would you describe your work, do you have a specific style? direction? Does it change over time?
I really like working with makeup and LUT effects. These are usually the most used effects in stories and as I’m a makeup artist, I like to expose my skills in AR too. Sometimes I create different, more artistic effects that include 3D objects, but I rarely stray from the focus of makeup and LUT.
What or who is your inspiration? What would be your advice for other creators?
There are many creators who inspire me: Jeph Araujo, Paige Piskin, Pedro Afonso, Kewin Lima, Tarcísio Filho, Bianca Garutti, José Venturim, Hercules Goulart, and many others. I’ve learned a lot from each of them, some through courses, and others through tutorials. I also learn a lot through the Spark AR Community group on Facebook. About inspirations, I usually get some from sites like Pinterest or from movies and series. It is important to follow some trends and releases, they always bring inspiration!
Tell me about the projects you’re most proud of. What makes them special? What assets were used to build that project?
There are many projects that I am very proud of but two of them are very special!
The Unicorn Tear was an effect I created using my makeup skills and challenging myself in 3D. I still didn’t know how to make 3D, but I still managed to create the unicorn. This was a project I did to participate in the Kewin Lima Youtube channel carnival challenge, and my effect was the champion!
The other one is the Fairy Challenge, I created all the 3D to do the 3D course completion work. The course was not easy, I learned everything from scratch, and even so, I managed to create complex objects for a novice creator. The project consists of being a makeup challenge that at the time was well-known among bloggers.
Describe your working process. Do you follow the work spontaneously or do you have a plan that you follow?
First I have a meeting with the client to align the ideas and expectations of the project. This meeting is very important because it saves future changes to the project. After that, I get to work. I put together several templates that I use as a base to facilitate the creation process, and then I make the changes and add the items that the client asked for.
How do you deal with clients’ feedback?
I usually handle feedback very well. I’ve always worked with the public, so I’ve always had that contact. I try to make the client 100% satisfied with the work, so I make all possible changes to get a satisfactory result and the feedback is positive.
What is your dream in terms of AR creation?
I want to start participating in more face-to-face events and thus meet other creators, I think this networking. In addition, being recognized as a makeup filter creator and use brands that I can admire and use in my face-to-face work as a makeup artist.
What would you say to other creators?
I just wanted to point out that you don’t need to know everything to start creating AR effects. Many people stop creating because they don’t have a great computer, because they don’t have the money to invest in courses or because they don’t know all things related to AR. I think it’s important to take the first step with what you really have. Don’t stop starting just because you’re not perfect… start, take the first step, and little by little you’ll improve.
It turned out to be a very interesting interview, wasn’t it? Crosscreators believes that its creators will achieve a lot of success and wants to be a part of it all. Check AR Creator’s Journey on our Social Media 💜