Connect more deeply with your audience with Augmented Reality
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Augmented Reality (AR) – For Events and Festivals
AR marketing has been implemented in various ways such as gamification, virtual try-ons, and interactive product presentations, to benefit events and festivals. It can create unforgettable experiences, offer special deals, provide attendees with more information, and boost sales and revenue prospects. Furthermore, it helps event planners gather insightful information about their audience, such as behaviour, preferences, and interests, which can be used to optimise marketing tactics.
AR technology has the potential to alleviate some of the common pain points for events and festivals, such as engaging guests, low brand awareness, scarce revenue prospects, and the complexity of gathering and evaluating attendee data.