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How to promote NFTs?

For Marketers
How to promote NFTs?
avatar By: CrossCreators 5 Min read 603 Views

How to promote NFTs?

5 Min read 603 Views

Learning how to promote your NFTs is crucial in a world where Non-Fungible Tokens are one of the most exciting innovations in cryptocurrency.

Of course, launching any new innovation without proper promotion means missing out on endless opportunities. Failing to advertise your NFTs in the right environments could mean you miss out on the momentum of the NFT industry.

Why NFTs Promotion Is Important

Think of your NFT as just another piece of art. If you wanted to improve your reputation as an artist, increase your chances of selling prints, and attract gallery owners, you’d need to promote your art. In the same way, advertising your NFTs helps you to attract the people who will help you grow.

Like most cryptocurrencies or investment options, the value of your NFT depends on how many people are talking about it and investing in it. Generating buzz is how you transform your NFT from just another piece of digital art into a full-blown money-making machine.

With proper promotion you:

  • Build hype for your NFTs, which increases demand
  • Use higher demand to request higher prices for your tokens
  • Strengthen your image as an NFT artist


Making the Most of NFTs Promotion

digital painting of a man and horses

Promoting your NFT is a mandatory part of making them successful. However, it’s important to remember that the old-fashioned forms of advertising might not work out for something so fresh and modern. You’ll need to think about how you’re going to create something that works in the long-term to drive community engagement and passion.

The first thing before conducting a promotion strategy- you have to think about visual storytelling categories. It’s not easy to stand out in today’s crowded market.

Promoting cool NFTs with boring content like static banners?

Stop and start using One of the next big things – Augmented Reality promotion

Augmented reality allows NFT artists to create more realistic and more contextual pieces with sound, visual, or other virtual effects. Moreover, AR lets the NFT collectors fully experience an artwork anywhere and anytime via smart devices.

The most popular AR content categories:

Face filters – people love to share effects where they can be recreated-for example become a different character.

Portals – You can simply make your NFT collection gallery visualization- which can be put and experienced anywhere.

Image trackers – you can use your logo or actual NFT for AR experience activation. 2D becomes 3D and you can make this experience even more engaging by adding different sounds, movements, customization features, etc.

Mini-games – you can create your NFT schemed games. Where users can play with head movements or some other facial interactions.

Try on – Make your collectors try the items on themselves with AR before they make the actual purchase. Make them heroes of the experience. Why?

girl virtually wears a jacket

Your collectors will be able to see their favorite creations in real life and feel even more connected to them.

4 Channels to Promote Your NFTs for Success

Now that you know what NFTs are, and why it’s so important to promote them correctly and with effective content, we can begin to look at promotional methods.

1) Work with Influencers

The first thing I’d recommend when promoting NFTs is working with influencers. Them to reshare your branded Face filter for example, or 3D visualization of your actual NFT.

Build a relationship with influencers before asking them to do something for you. Look at what the influencer is interested in. Examine their social media pages and consider what you can do to generate value for them. Once you’ve got an idea of what you can do for your influencer, don’t bombard them with a wall of text. Keep it short, practical and to the point.

2) Create Valuable White Lists

What’s great about this strategy is you can reach out to a wide range of people across communities, Discord (more on this in the next section), and so on. Let them know you have a new NFT available and you’re willing to add them to your white list. You can even offer a gift of an NFT for people who might be open to promoting the project. The moderators you connect with here are much more likely to want to help promote your project if you get them involved in the early stages.

You should be an active member of the community already so that it’s much easier to reach out and take advantage of an existing relationship. It takes a little while, but if you can start building connections a couple of months before you launch your NFT, that relationship capital will pay off when the time comes to launch.

3) Master Discord

Discord is a free voice, video, and text chat app that’s used by tens of millions of people to talk about many things, including art projects. It’s a huge resource for promoting NFTs. I think names like VeeFriends and CyberKongz have done some phenomenal things with their Discord.

In terms of things like drumming up fanfare and developing opportunities, Discord is a must-have.

VeeFriends is particularly useful because it’s not just a community, it’s a resource full of valuable information and content. Remember, the more value you can offer your community, particularly during the early stages of developing your NFT, the more likely they are to stick around and help you grow.

4) Develop Twitter Spaces

You’ll also need to explore the benefits of Twitter Spaces. Once again, the main feature here is drop-in audio. Discord and Twitter both have this feature, and they’re both excellent at generating real, meaningful, and real-time engagement as a result.

You’ve got a lot of influencers you can access on Twitter right now, and you can either listen in to what they’re saying or raise your hand for a chance to speak. Participating in these conversations is excellent, for your customers, your community, and you. If

To sum up

BEFORE choosing channels to promote your NFT, choose a material category – which should not be old-fashioned (static banners, videos) but modern and effective – Augmented Reality content.

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