The efforts of social media marketers to provide users with intriguing material are becoming more and more crucial. As responsibilities increase, so does creativity. Augmented reality did its best to make people sure that the sky is the limit. The technology is an attempt to enhance reality via the use of digitally generated images and features. AR blends digital aspects into the real world while making its way into social media. Augmented reality’s potential to take the social media game to the next level is endless. It is needless to point out the significance of staying ahead in the ever-changing digital scene.
How Meller Harnessed Augmented Reality to Multiply ROAS & Crush E-commerce Pain Points in Social Media Marketing
Let’s dive into the success story of Meller, a sunglasses brand that harnessed augmented reality to multiply their return on ad spend (ROAS) and crush e-commerce pain points. Meller’s innovative approach to virtual try-ons and targeted advertising revolutionized their marketing strategy. By including immersive and interactive AR ads, the brand drove higher awareness about their products in a fun and entertaining way. As a result, the company saw a 4X increase in incremental sales by adding AR ads to its social media strategy.
Eckes-Granini Squeezes Success from AR Ads for JUiCE ME UP! Launch
Eckes-Granini, Europe’s largest juice company, faced a challenge: how to introduce their innovative JUiCE ME UP! concentrate, a compact and eco-friendly product, to a new market segment. Their goal was to boost awareness and encourage trials by showcasing the product’s benefits in a fresh, interactive way.
Turning to augmented reality (AR) ads, Eckes-Granini teamed up with Meta Creative Shop, Vidmob, and MAYD to create engaging AR filters that allowed users to play with virtual fruit slices. This AR-based solution proved effective in capturing consumer attention and building a closer connection between the brand and its audience.
The campaign was a first step for the brand into an engaging communication with their target audience. The results were quite impressive, Eckes-Granini boosted brand awareness by 2.9X after adding AR ads to its Facebook and Instagram marketing strategy.
Bitkub’s Augmented Reality game reached and educated wider audience
A leading digital exchange platform that enables people to buy, sell and store cryptocurrencies wanted to expand its reach, improve brand awareness and encourage people to sign up for the platform.
To achieve this goal, the company created an AR game. The game urged players to interact with a customer care agent via Messenger to receive a limited-edition NFT. The campaign educated and entertained people about blockchain and cryptocurrencies at the same time.
Gratis Beaulis virtual try-on helped the brand drive offline purchases
The Turkish beauty and cosmetics brand Gratis wanted to increase brand recognition, as well as boost sales. A multi-phase Facebook campaign that included virtual try-on ads let people try makeup products digitally.
The campaign would lead people from awareness to consideration to purchase. Two augmented reality ads were optimized for sales, giving people the option to make a purchase. As a result, AR increased ad recall and lifted online sales in-store purchases.
Ways you can leverage the power of AR in your digital marketing strategy
Integrating AR into your social media marketing strategy seems attractive, but it may be tricky at the same time. Your AR campaign should be memorable, easy to share, and should help the audience connect with a brand.
What you definitely need is a clear objective. After defining the objective, you should choose the right effect. Crosscreators are always by your side to help with implementing AR into your campaigns. The process is quite simple. A brief builder helps to get concept ideas and budget offers from creators. From a list of offered creators, you can choose your favorite and start collaboration.
From Hype to Reality: Augmented Reality’s Promising Future
There are several emerging trends that worth exploring. One of the most significant advancements has been in tracking and rendering capabilities. AR experiences are getting more and more realistic as computer vision and machine learning algorithms improve.
On June 5th, Apple is expected to announce a VR/AR headset, which is highly anticipated in the IT world. The headgear will be equipped with enhanced tracking and rendering capabilities, as well as eye-tracking and hand-tracking technology. It may also incorporate an unique Apple-designed CPU for high-performance computation and enhanced audio technologies for an immersive audio experience. Apple’s rumored glasses have the potential to revolutionize the way we interact with technologies, as well as to affect the future of marketing.
The Future is Now: Embrace AR for Social Media Success
AR offers a lot of exciting opportunities for marketers to create engaging and interactive campaigns that resonate with their audiences on social media. With AR, brands can offer immersive product experiences, interactive ads, and location-based experiences that engage users in new and exciting ways, resulting in increased brand awareness, customer loyalty, and sales. By leveraging AR on social media, brands can reduce pain points such as low engagement, limited reach, and lack of differentiation, ultimately improving their overall marketing effectiveness.