Meet Soraya Vieira Do Nascimento, an AR creator with a background in architecture who fell in love with designing filters for social media. For them, AR is the future, offering remarkable user experiences. They believe the market will grow exponentially, creating opportunities for creators and brands to integrate AR into daily lives. Inspired by fellow creators, they focus on thinking like users and evoking emotions to craft successful AR projects that push boundaries. With a passion for creating new worlds and interactivity, Soraya Vieira Do Nascimento advises aspiring AR creators to explore diverse styles and never stop honing their skills.
– Let’s start from the beginning! How did you start your AR journey? What inspired you to become a creator and what keeps you motivated to continue creating for this industry
– I have a degree in architecture and started my career working in AR to create project experiences for clients. Later, when switching to design, I started developing filters for social media and fell in love with the process. Currently, I work with filters and my motivation comes from doing what I love on a daily basis, which allows me to explore my creativity.
– What is AR for you?
– AR for me is the future. In my opinion, AR brings the best of technology, which is the possibility of using it to create remarkable experiences in the users’ memory.
– How do you see the future of AR evolving? What kind of opportunities do you think it will bring to creators and brands?
– As more and more large companies invest in AR, I believe that the market tends to grow exponentially from now on, therefore, technologies related to AR will evolve daily to provide users with increasingly immersive and remarkable experiences. For brands and creators, this is an opportunity to get closer to their audience/consumers and integrate more into their daily lives.
– Who or what inspires you in your work, and can you describe your working process? Do you follow a plan or work spontaneously? Do you have a specific style that sets you apart from other creators?
– Many creators inspire me nowadays, mainly AR filter creators @paigepiskin, @robertobrendo @jepharaujo and @enuriru. I generally like to follow a plan in my work process, running a project from start to finish when possible. And currently, I’m still experimenting with different areas and aesthetics to define my personal style.
– Can you share an example of a project where you pushed the boundaries of what is possible with AR technology and what kind of impact it have?
– I’m currently working on a challenging augmented reality filter project involving experiences with interactive 3d objects. The most magical thing about AR is the possibility of interacting with shapes that previously only existed in your imagination.
– Can you list the brands you have worked with? (list links of experiences if possible) What is the project(s) you’re most proud of?
– Currently, I have been dedicating myself mainly to working with influencers and local stores, which gives me closer contact with a well-defined and specific target audience. The most rewarding part of this job is witnessing the results that each project brings to these people, such as the growth of their companies presence in the digital environment and the improvement in the perception of their brands as attentive and modern companies.
– Collaboration is a crucial aspect of creating successful AR projects. Can you share an example of a project where you had to balance a client’s needs with your creative vision? How did you navigate that challenge?
– As a professional, I already know what works best with the audience. I’ve had cases where the client wanted to insert elements that may not have a very positive response from the audience, in which case I presented examples of work similar to his that used more indicated elements and had positive results.
– How do you stay up-to-date with the latest trends and technology in the AR industry, and how do you incorporate this knowledge into your work?
– I follow the latest updates mainly through social media, following people who talk about the subject and reading articles that address AR, when they are published in major communication vehicles. As I work mainly developing filters for social media, I have to be always aware of the hot topics of the moment, to incorporate them into my personal work.
– Can you share any tips or tricks you’ve learned along the way that have helped you to create successful AR projects?
– I guess my main advice is to always think with the user’s head. Not always what is the best in terms of design is what people want to interact with, you need to think about the best ways to provoke feelings in people so that they feel attracted to your work.
– What do you enjoy most about being an AR creator, and how do you balance the technical aspects of AR creation with the creative side? What advice would you give to aspiring AR creators who are just starting out?
– What I love most about working with AR is the ability to “create new worlds” and interact with them, turning my ideas into something interactive. As a creative person, it’s always a challenge to find ways to turn these ideas into a project, especially from a technical point of view. However, I see this as something positive, as it helps me to deepen my knowledge of the programs I use. My advice to AR creators just starting out is to explore all areas, aesthetics and styles of AR experiences to find which ones resonate with them. Also, don’t stop sharing your experiences just because you don’t think they’re perfect yet. As you create new experiences, you will improve your skills. The important thing is to keep creating and improving over time.