Get ready to immerse yourself in the magical world of AR with our next guest, Jonathan August. As an AR creator, Jonathan draws inspiration from movies, music, and everything in between to bring his unique style and aesthetic to life. His passion for creating face filters allows users to become their favorite movie characters and experiment with different styles. Join us for an exclusive interview as Jonathan shares his journey, his inspirations, and his favorite projects that showcase his individualism as a creator.
How did you start your AR journey? How did you discover Augmented Reality? What motivated you to start the creation of AR?
I started to create filters after I saw a facebook ad. I downloaded the software then watched some youtube tutorials. I got excited about the possibilities with this new tool.
What Is AR for you?
A way to bring my ideas to life. I used to draw on paper but with AR I can create immersive art.
What or who is your inspiration?
I am inspired by the things I already like. It can be a movie, music, art or a meme.
Come up with something about yourself that sets you apart from other creators. (AR direction that you like most, Passions… Anything you like and can be used to showcase your individualism)
My 3d hair models and realistic facial hair. I like to recreate characters. So hair, makeup and beard are things I use a lot in my filters.
How would you describe your work, do you have a specific style? direction? Does it change over time?
I like to recreate characters from movies or celebrities. I think it’s funny when people use the filter to imitate famous people. My funny filters are very popular too.
When did you realize that you had reached a turning point in successfully creating augmented reality? What helped you with this?
I noticed when my filter Handsome Squiward went viral in 2020. I receive a lot of messages from people saying that they enjoyed my work.
Brands you have worked with (list links of experiences if possible)
I created 4 filters for the American plastic surgeon Jason Emer. The filter simulates some procedures. I created a 3D hair model for the Coldplay filter.
Tell me about the projects you’re most proud of? What makes them special? What assets were used to build that project?
I am proud of my filter “Diva – Fifth Element ”. It was a moment I realized my skill had improved a lot. I recreated the alien opera singer from the movie “Fifth Element”. I recreated the details of the face, used 3d models, and even added the spaceship as background. The assistant of the creative director of the movie came to talk to me about the filter.
Describe your working process. Do you follow the work spontaneously or do you have a plan that you follow?
I usually already start with a plan in mind. I have a long list of filters ideas. If I am gonna recreate a character I think about the 3d models I need to create, maybe some kind of animation, color correction, special effects and sometimes sound effects.
How do you deal with clients’ feedback?
I always try to create what the clients have in mind. I also suggest modifications that I think suit more the filter. Sometimes the client doesn’t have a solid idea of what they want.
What is your dream in terms of AR creation?
Integrate virtual elements in reality without using the phone or heavy headsets. I mean AR can be really immersive but we can only look at them through tiny screens. If we could have holograms like in sci fi movies it would be a dream.
How immense is the future of AR in your opinion?
I think when technology develops enough that more people can use AR outside of smartphones and heavy headsets it will become huge. We will see AR everywhere, for information like GPS, advertising or as entertainment.
It’s been fascinating to hear about Jonathan’s journey into AR creation and how he draws inspiration from different things. His passion for creating face filters and bringing characters to life is evident in his work, and it’s exciting to hear about the projects that have allowed him to showcase his individualism as a creator. We wish Jonathan all the best in your future endeavors and look forward to seeing more of his innovative work in the world of AR.