The marketing landscape is a battlefield, and agencies are constantly searching for new weapons to help their clients stand out. While traditional tactics like banner ads and social media campaigns still hold value, they’re often drowning in a sea of sameness. Already seen, already watched.
Augmented Reality transformative technology isn’t just about adding playful filters to selfies anymore. It’s a powerful tool that can revolutionize brand experiences and deliver tangible results.
Why AR should be your agency’s next big thing:
- Captivate Audiences: Forget static ads. AR creates interactive experiences that grab attention and leave a lasting impression. Imagine letting your client’s customers virtually try on clothes, showcase products in their homes before purchase, or go on a virtual shopping spree through digital portals. These engaging experiences lead to deeper brand connections and increased brand recall.
- Stand Out from the Crowd: In a crowded marketplace, differentiation is key. By offering AR services, you position your agency as an innovator, attracting clients seeking unique solutions. This not only boosts your agency’s reputation, but also opens doors to new revenue streams.
This is where CrossCreators comes in.
CrossCreators is your one-stop shop for all things AR talent. This solid and reliable AR talent marketplace offers a personalized approach, making your journey into the world of AR seamless and efficient.
Here’s how CrossCreators empowers your agency to embrace AR and generate additional income:
- Access to top AR creators: Find the perfect talent for any project, from seasoned professionals to rising stars, all with expertise in various AR development tools and platforms.
- Personalized project assistance: Don’t be overwhelmed by the technical aspects. CrossCreators assists with small project descriptions, making it easy to clearly communicate your client’s needs and find the best fit. Our account manager and support team will take good care of you.
Expand Your Creative Horizons: AR offers a vast canvas for your agency’s creativity. It seamlessly integrates across various channels, from social media campaigns and interactive events to product packaging and retail environments. This versatility allows you to push boundaries and craft tailored brand experiences.
Elevate Brand Storytelling: AR excels at bringing stories to life. Imagine transporting customers to the source of a product’s ingredients, showcasing the sustainable practices behind its creation, or allowing them to interact with a brand’s history and values. These immersive experiences build emotional connections and strengthen brand loyalty.
Immersive marketing options: you may use different channels to implement AR in your marketing strategy. There are three options on how to use it: WebAR, AppAR, and SocialAR.
- SocialAR is Augmented Reality displayed, through various social Apps: Facebook, Instagram, Snapchat, Tiktok and etc. It consists of a series of camera filters that are fun, engaging and can provide a transaction between a customer and a brand.
- WebAR can be applied to anything – whether you are launching a new product, looking to wow your customers by bringing a 2D story to life in 3D, or even as a way to engage a crowd at a physical event or on Out-Of-Home (OOH) advertising, without any 3rd party apps.
- With AppAR you can create rich user experiences. It is accessible through downloadable apps and it helps integrate digital visual content into the user’s real-world environment. It can be applied in many various industries such as healthcare, public safety, gas and oil, tourism and marketing.
All of them have different types of AR:
- Product visualization
- Image tracker
- Try-ons
- Portals
- Augmented world
- Face filters
- Mini-games
Measure and Optimize: Don’t be fooled by the term “augmented reality”. It’s not just about fun. The impact of AR is measurable. Utilize KPIs like engagement rates, brand mentions, website traffic, and conversion rates to gauge the effectiveness of your AR campaigns. Additionally, analytics tools provide insights, allowing you to refine your strategies and demonstrate the value you deliver to clients.
AR is not just a trend; it’s the future of brand engagement. By incorporating AR services and partnering with CrossCreators, your agency can empower clients to stand out, forge deeper connections, and ultimately, achieve greater success. A decision to explore AR that will not only benefit your clients, but also propel your agency to the forefront favourable results.
