Go Back

Why Augmented Reality is crucial for success in web3

For Brands
Why Augmented Reality is crucial for success in web3
avatar By: CrossCreators 8 Min read 309 Views

Why Augmented Reality is crucial for success in web3

8 Min read 309 Views

The technological landscape is changing quickly and augmented reality (AR) has emerged as a major game-changer. With the introduction of Web3, AR has gained prominence and opened up new avenues for both individuals and corporations.


A more inclusive, equitable, and secure web is the goal of the third generation of the internet, or Web3, which is based on decentralized technologies. In this new era, AR has the power to change how we interact with the digital world, making it more immersive and individualized. For companies and people looking to benefit from these advancements, AR offers up a whole new universe of potential.

In this blog, we’ll find out why AR has evolved into a crucial tool for success in the Web3 era.

Achieving Success in the Web3 Era Through AR


As the term “Web 3.0” was coined by Gavin Wood, new challenges and opportunities emerged. Web3 refers to a third generation of online services providing a more advanced internet experience. Web3 promises to empower internet users by eliminating the need for third-party services and private companies, giving control back to online users through ownership.

Simply put, Web3 is based on cryptocurrencies, non-fungible tokens (NFTs), and blockchain technology while also paving the way for an authentic 3D internet experience through tools like augmented reality (AR). By leveraging features like 3D modeling, face scanning, plane tracking, and nontraditional marketing, AR brings the 3D user experience to the internet, making it even more immersive and interactive.

Using AR to Improve Web 3 User Experience

AR technology has become a key component of Web3, offering multiple advantages to users and developers. The comprehensive, straightforward, and engaging user experience that dApp developers can create with AR can significantly increase adoption and engagement. AR can make sophisticated dApps easier for novice users by enabling interaction with virtual items in real-world environments, thus making Web3 more approachable to a broader audience.

Additionally, AR can give users a more pleasurable and interactive experience, boosting user loyalty and retention. Further, dApps’ usability and accessibility can be enhanced with AR technology, increasing their appeal for widespread adoption. AR has the potential to contribute significantly to the growth and development of the Web3 ecosystem by fostering a more approachable and engaging experience, eventually benefiting both users and developers.

The Web3 ecosystem can grow and advance considerably with the help of the potent tool known as augmented reality. To give users a more fun and engaging experience, dApp developers and Web3 specialists must investigate the potential of AR and implement it into their applications.

Increasing awareness

By visualizing complicated systems, AR can help users comprehend and interact with decentralized applications, smart contracts, and other Web3 technologies. This is particularly helpful for those who are unfamiliar with the space. By providing users with a visual representation of smart contracts or other blockchain-based technologies, AR can help them understand how these systems work. For example, if you’re not familiar with how a token works on Ethereum, you can use an AR tool to “see” how it operates. The same goes for smart contracts or other decentralized applications.


Crypto Asset Visualizer (CAV) determines the value of your crypto holdings in USD via AR and then places a fictitious wad of cash in front of you. Although it is only a demo at this time and does not display exchange rates or balances in real-time, it is still a fairly impressive proof of concept.

New monetization prospects

In the Web3 environment, AR may create new monetization possibilities, including the sale of virtual goods, advertising, and other forms of revenue generating. AR developers may be able to monetize their apps by charging for access, subscriptions, or in-app purchases creating new sources of revenue streams.

For example, a game developer could create an AR-based game that allows the user to purchase virtual goods or upgrades. The game could then include a virtual environment where the users’ characters would interact with other players and buy goods from each other.

Monetization possibilities include gaming and entertainment as well. By enabling users to engage with virtual things in actual locations, AR has the potential to improve gaming and entertainment experiences in the Web3 ecosystem.


Voxels Metaverse, formerly Cryptovoxels, is a virtual world built on the Ethereum blockchain, which allows users to purchase plots of land and create unique experiences using AR.

In Voxels, users can seamlessly interact with and manipulate virtual objects in the real world through an AR-enabled device like a smartphone. This offers a new level of interactivity that was previously impossible with traditional virtual worlds. With AR, users can experience genuinely immersive features and bring their virtual creations to life.

Users can build their own structures and design virtual environments on the land that they have acquired. They can also buy and sell virtual land and items on the platform, just as they would in real life.

Of all virtual blockchain worlds, Voxels is by far the simplest. A simple click will take you directly into the world, no fancy software or hardware required. Building is also a simple, real-time process: one only needs to drag and drop the block they want.

While Voxels is still developing, it is quickly gaining traction among AR enthusiasts and blockchain enthusiasts. Keep an eye out for its official release date, as it will surely be a game-changer in AR and virtual reality.

Mesmerizing trading experience with AR


The exchange of digital assets now features a higher level of immersion thanks to AR technology. Now, users may purchase, sell, and trade digital goods in a more engaging and tangible way.

The blockchain-based marketplaces OpenSea and Immutable X let users buy and sell digital goods, such as virtual homes, inside AR experiences. These tools can be used to develop AR apps and games that are more interactive and immersive, giving consumers a more interesting experience. Additionally, employing blockchain technology for these transactions enables the efficient and timely management of large volumes of transactions.


With the help of AR, users may trade, buy, and sell digital assets in a more immersive setting. The AR experience will enable users to see their digital assets in a more tangible way. This can be especially helpful for investors looking at their portfolios and making trades.

In 2022, the collaboration between RTFKT Studios and Nike marked the official launch of the RTFKT x Nike AR Genesis Hoodie, which embodies the fusion of fashion and technology through the power of NFTs. The wearer can explore the unlimited permutations of the metaverse and remotely communicate with their digital asset due to an NFC chip integrated into the hoodie. The hoodie features AR elements like virtual wings in the luxury fashion and NFT industries, making it a unique and highly desirable investment potential. This case illustrates how augmented reality changes the purchasing, selling, and trading process with digital goods in Web3.


The future of AR in Web3

The future of AR in Web3 is immense. AR will be a key component in Web3, providing users with an intuitive and seamless experience that allows them to interact with their environment in new ways.

Advancements in technology will make AR more accessible and cost-effective for businesses and consumers alike. This will allow AR content to thrive in Web3 and become a part of our everyday lives.

As for predictions for the growth, adoption of AR in Web 3 will be more frequent.

  • E-commerce and online shopping will become increasingly popular: the AR technology and its integration into Web 3 will create an entirely new type of online shopping experience.
  • Increased participation in social media and virtual events: AR technology will be used to create new ways for people to interact in virtual environments. This will help bring people together online and increase their participation in virtual events.
  • Increased use in gaming and entertainment: the integration of AR into Web 3 will create new opportunities for game developers to produce immersive and interactive gaming experiences. It will also allow users to play games in new environments.

Its applications are spreading to education, medicine and training. The use of AR in Web 3 will result in a more efficient and productive workforce. It will also help businesses improve their customer service by placing virtual assistants into the hands of employees. Technological advances will cause the growth of all industry sectors.

Entering a New Era

AR  in Web3 is going to be extremely exciting. Web 3.0 enables users to explore and merge more relevant material in more fascinating ways. The internet is hitting its next, more valuable level.

The increasing popularity of AR in Web3 will also have a large impact on how businesses operate and how products are designed. Companies will need to rethink their marketing strategies and focus more on the customer experience; If they want to stay relevant in this new world where content is no longer king but rather an integral part of the user experience itself.

AR in Web3 has prospects to offer to every industry and sector. It’s an opportunity for everyone in the world to get involved and contribute towards making something greater than themselves. Step into the future now and schedule a call with Crosscreators for consultation.

Schedule a free strategy call
Book consultation
We use cookies to ensure that we give you the best experience on our website.

Learn How to use AR for your Marketing Campaigns