Augmented Reality (AR) has revolutionised the way businesses market their goods and services. Event planners can now create more engaging and interactive experiences that enhance attendees’ overall experience.
AR marketing has been implemented in various ways such as gamification, virtual try-ons, and interactive product presentations, to benefit events and festivals. It can create unforgettable experiences, offer special deals, provide attendees with more information, and boost sales and revenue prospects. Furthermore, it helps event planners gather insightful information about their audience, such as behaviour, preferences, and interests, which can be used to optimise marketing tactics.
AR technology has the potential to alleviate some of the common pain points for events and festivals, such as engaging guests, low brand awareness, scarce revenue prospects, and the complexity of gathering and evaluating attendee data.
Boosting Excitement and Encouraging User-Generated-Content with World AR
Football fans had the opportunity to play alongside Swiss player Xherdan Shaqiri as part of an AR experience created by Coca-Cola to commemorate its ongoing support of the FIFA World Cup 2018.
Using an augmented world category, an original AR experience was developed for Zurich Central Station. Shaqiri was filmed in front of a green screen, then the footage was altered so that viewers could play with him. Before indicating that he would play a few shots against them, Shaqiri displayed his prowess in front of the audience. The user was asked to take a photo at the end of the experience, after which they could register their information to get a copy of the photo and a chance to win an official FIFA World Cup match ball.
The campaign was successful in generating buzz and excitement around the FIFA World Cup and Coca-Cola’s involvement in it. The experiential nature of the campaign also helped create a positive and lasting impression of the Coca-Cola brand in the minds of the fans. The opportunity to win an official FIFA World Cup match also encouraged participation and helped create a sense of exclusivity and reward for those who took part.
Immersive AR for a Groundbreaking Connection with Fans
To establish a ground-breaking connection between the band’s music and thousands of fans, the famous band U2 created the U2 eXPERIENCE AR App.
The U2 AR experience allowed fans to immerse themselves in a virtual reality world and interact with the band’s music in new and innovative ways. The use of AR technology enhanced the overall concert experience and provided a unique way for fans to connect with the music and the band. In addition to enhancing the concert experience, the U2 AR experience also helped to generate buzz and excitement around the band’s tour, increasing ticket sales and boosting the band’s overall popularity. By leveraging AR technology, U2 was able to create a memorable and engaging experience for its fans, further solidifying its status as one of the world’s top musical acts.
In 2018, Eminem headlined the Coachella Valley Music and Arts Festival and incorporated augmented reality (AR) into his performance. The technology was used to display various virtual images and effects on the stage, creating an immersive experience for the audience.
The AR effects were designed to be location-based, which means that they were only visible to those who were seated at a specific distance from the stage. To experience the AR effects, fans had to download an app on their smartphones and point the camera towards the stage. The app then superimposed virtual elements onto the real-world view of the stage.
The use of AR technology in live events such as Coachella has the potential to revolutionize the entertainment industry. It allows performers to create immersive and interactive experiences for their audiences, enhancing the overall entertainment value of the show.
Using Augmented Reality to Change Perceptions and Upgrade Performance Venues
Coachella and Flume collaborated to design an avant-garde, immersive concert experience that makes use of AR. A virtual stage that was superimposed on the actual environment was a part of the AR experience. The AR experience was accessible to visitors via their smartphones or tablets and featured a 3D representation of the stage, special effects, and interactive components like buttons and sliders that let viewers influence the visuals and effects of the concert.
The concert was able to go beyond the restrictions of standard live streaming and establish a sensation of presence that would not have been achievable otherwise by utilizing AR technology. While viewers could adjust the visual effects and customize the experience to their tastes, AR technology also made it possible for a more customized encounter.
Ultimately, the Coachella and Flume AR event was a ground-breaking and unique application of augmented reality technology in the live entertainment sector. The concert showed how AR has the ability to transform how we perceive live events by giving viewers an immersive and participatory experience.
Adding Content to and Enhancing Traditional Art with Augmented Reality
Traditional graffiti or mural artworks can be made more interactive and engaging by incorporating AR.
The first street art festival with an emphasis on AR “The festival of regions” is a real-time interaction with the artwork that enables viewers to have an immersive experience that may be both fun and educational. The goal was to develop something entirely unique and to push the limits of urban art. Installing the Artscape AR app on a smartphone or tablet and viewing it will allow you to see everything.
One of the key advantages of AR in street art is that it can aid in the preservation of the piece by making it more widely accessible. For instance, if the artwork is only transitory, AR enables people to continue appreciating it long after it has been taken down. Also, AR can give artists a stage on which to present their work to a worldwide audience, which can assist to broaden their exposure and boost their notoriety.
Apple’s Launch Event Getting a Boost with Interactive AR Invitations
To raise excitement and create a buzz it’s annual WWDC event, Apple used AR technology to make interactive invitations.
Using AR invites has a number of advantages, one of which is that it makes the event feel more exclusive and exciting. Apple was able to create a buzz around the event that piques the curiosity of the media and the general public by sending out tangible invitations and using cutting-edge technology like AR.
The usage of AR invitations is consistent with Apple’s reputation as a creative and forward-looking business. Apple is able to demonstrate its technological prowess and establish itself as a market leader by employing AR technology to develop immersive and interactive experiences.
Advancing Events and Festivals with AR: Going Beyond Traditional Experiences
By utilizing AR technology, marketers can create immersive experiences that encourage attendees to interact more deeply with the event. In order to help guests navigate the event environment more easily, AR can also offer them improved navigational tools like maps and directional indications. By giving information in several languages, delivering real-time translation services, augmented reality technology can also increase accessibility. The whole experience of attendees can be improved and event organizers’ marketing objectives can be met with the aid of AR marketing for events and festivals.
Events and festivals may stand out from competition, boost audience engagement, and ultimately accomplish their marketing objectives by utilizing AR technology in their marketing campaigns.
Don’t pass up the chance to set yourself apart from your rivals and provide your attendees an exceptional experience. To find out more about how AR marketing can assist you in achieving your objectives, schedule a call with us right away.