The rise of online shopping has presented challenges for jewelry businesses to earn the trust of their potential customers and encourage people to make online payments. Although investing a fortune in advertising and posting top-notch photos of your products may seem like the way to go, retailers in the industry are catching up with the needs of today’s customers, all thanks to the integration of Augmented Reality (AR) into their marketing strategy.
Revolutionizing Jewelry Sales: How Augmented Reality is Changing the Game
Augmented reality works by superimposing digital objects into the user’s real environment. This technology has revolutionized the sale of jewelry on the Internet, giving customers the opportunity to fully immerse themselves in the process of trying on jewelry in real-time — as if they were in a store. Numbers speak more than words – according to ThinkMobiles, customers are confident that augmented reality improves their shopping experience, and 35% said they would likely shop online more if they could virtually try items before purchasing them.
One of the most established ways of using augmented reality in the jewelry industry are mobile-augmented commerce and augmented product catalogs. The former delights customers and encourages them to interact with the product by virtually trying on jewelry anytime and anywhere before making a purchase. While the latter turns every item into 3D animated models. These catalogs can also be applied in-store, making it easier than ever to impress and attract buyers.
The Secret to Building and Maintaining Customer Loyalty with Augmented Reality
The data provided by The Mobile AR Opportunity in Retail Report by Business Insider Intelligence shows that when it comes to purchasing, at least 75% of consumers currently anticipate that brands will provide an augmented reality experience. With augmented reality technology, customers can visualize how your jewelry will look on them without leaving the comfort of their couch. Improving your chances of building a loyal base of repeat customers. With AR, you can create stand-out, immersive experiences that not only satisfy your customers, but turn them into your loyal buyers too.
One of the most important benefits of AR jewelry experiences is how they can help your customers decide on a purchase. According to a Business Wire article, 72% of surveyed respondents claimed that augmented reality had influenced them to purchase items they hadn’t intended to buy. Nearly three-quarters of consumers said they would be prepared to pay more for a product they can explore using AR, making AR experiences 41% more likely to be watched by customers.
Empower Your Jewelry Business with 3D Catalogs Powered by Augmented Reality
By introducing a virtual 3D AR jewelry catalog, you can turn your new products into a virtual runway showroom. Not only you will create virtual images of your products, but also share those images with potential customers virtually through social media channels such as Instagram Stories or Snapchat filters. Thanks to modern smartphones with built-in cameras, anyone can view an AR experience generated by simply pointing their device at something they want.
Reduce Return Rates and Glorify Your Products with AR
ETRNL, a high-end jewelry brand utilized web and app augmented reality to enhance their customers’ digital experience.
Stunning high-end 3D models of select rings from ETRNL’s collection were seamlessly integrated with ETRNL’s website, allowing customers to experience the rings in a whole new way.
In addition to the website integration, ETRNL integrate their rings into a virtual try-on mobile app, further expanding the reach of their products.
The virtual try-on not only enhances the customer experience but also reduces the likelihood of returns due to poor fit.
Thanks to ETRNL’s innovative use of AR and 3D modeling technology, their customers can now enjoy a truly immersive and interactive jewelry shopping experience.
The Future of Jewelry Marketing and Sales
Incorporating augmented reality into your marketing efforts can help you to enhance your customer journey and increase sales. Embracing augmented reality can help take your business to the next level. To get started, book a call with us using this link, and our team will take the best care of your brand’s AR prospects.