Join us on Crosstalks today as we dive into the exciting world of Augmented Reality with our special guest, Harold Dickenson, EXR Director at Kanousei Middle East. With their track record of creating numerous successful AR campaigns, Harold is here to share his expertise and insights. Discover the secrets behind crafting compelling AR campaigns as Harold unveils the key differences between industries and their approaches to Augmented Reality. Learn which direction your brand should take based on your industry and maximize the impact of AR in your marketing strategies.