Are you ready to delve into the exciting story of Sarah Fontinele’s AR journey? In this interview, we have the opportunity to gain insights from an accomplished AR creator who found her passion and success in this dynamic field. Discover her inspiring journey, the driving forces behind her creativity, and her unique perspective on the future of AR. Whether you’re an aspiring creator or simply intrigued by the limitless possibilities of AR, this article promises to offer valuable knowledge and a glimpse into the captivating world of augmented reality. So, continue reading and embark on a journey of innovation and creativity!
Let’s start from the beginning! How did you start your AR journey? What inspired you to become a creator and what keeps you motivated to continue creating for this industry?
During the pandemic, living in another country, far from my family and friends, I spent several hours in front of the computer. One day while I was on my phone, I watched a video of a boy creating a makeup filter and decided that I wanted to learn it too. At first it was just a hobby, and a great way to vent my creativity and emotions, but it quickly became a source of income. I dedicated myself for a long time to the study of augmented reality, in addition to having already reached places that I would never have imagined through it. I think that’s what motivates me the most.
What is AR for you?
Augmented reality for me is a connection tool, where we can, in a playful way, send a message and bring the user to the center of our creation.
How do you see the future of AR evolving? What kind of opportunities do you think it will bring to creators and brands?
I believe that this moment we are in is a phase of transformation in the way we connect with the internet and with people through it, and I think that Augmented Reality has emerged as a way to deliver more. I see a lot of potential in AR, especially when they are well integrated with branded campaigns. I believe that the beauty and fashion market has a lot of potential to be explored
Who or what inspires you in your work, and can you describe your working process? Do you follow a plan or work spontaneously? Do you have a specific style that sets you apart from other creators?
I really like looking for references and inspiration in series, movies and music videos. I think I can always extract some kind of insight to translate into a filter or feature application. About the creative process, I consider my workflow to be a bit chaotic. I really like to follow a logical plan, but most of the time this is not maintained throughout the entire process. but that’s ok, the important thing is that it works, right? I do believe that I have a style, but I don’t really know how to define it, I like to keep things simple but in an aesthetically interesting way
Collaboration is a crucial aspect of creating successful AR projects. Can you share an example of a project where you had to balance a client’s needs with your creative vision? How did you navigate that challenge?
In fact, I almost never have problems with this, I like to have a clear briefing in hand, which gives me all the information I need to start production, so that there are no problems of any kind. Also it’s very important to align expectations from the beginning of the project, especially when working with short deadlines
How do you stay up-to-date with the latest trends and technology in the AR industry, and how do you incorporate this knowledge into your work?
I think we are bombarded with viral content every day that sometimes ends up causing a little anxiety. I usually don’t get into the viral wave that much, but I like to keep up with trends and create a strategy for of creation for specific platforms where I believe that an idea go perform well
Can you share any tips or tricks you’ve learned along the way that have helped you to create successful AR projects?
I think one of the main tips is to understand the objective you want to achieve through this filter. This is crucial when deciding which creative and practical path to follow, a simple example would be a filter where virality is sought, for this the ideal would be not to work with complex experiences, but to keep it simple so that it works in the greatest number of devices and more people can use. If the goal is to demonstrate technical capacity, then it’s worth innovating and using features that we don’t see so often being used. Another tip that seems silly but is one of the main points of my creative process is to think about the name at the beginning or during the creation process, I think this helps a lot to set the mood of the filter
What do you enjoy most about being an AR creator, and how do you balance the technical aspects of AR creation with the creative side? What advice would you give to aspiring AR creators who are just starting out?
I really like being able to see people all over the world using and having fun with my filters. It’s extremely motivating to see that ideas that are often stuck in our heads can become creative tools for different types of users. In addition to being creative from an aesthetic point of view, I believe that a good creator must also know how to use creative solutions to keep the process fluid, we often encounter impasses in the development phase that would require giving up some ideas, which is very difficult for a creator, so it is very important to know how to work around these situations
Crosscreators’ team is grateful of Sarah for joining us on this interview and wishes her the best of luck. 💜