With the help of AR, 3D content little by little replaces 2D content on social media. It became so popular that each social platform has its lenses, filters and effects. We should mention that it is not for only branding and entertainment, but also E-commerce. Here are some successful social media campaigns using AR filters that made a triumph in boosting sales:
GUCCI AND AR TRY-ON EFFECT
Gucci had the first-ever try-on effect campaign. The brand partnered with Snapchat, and both of them offered their users a beautiful and realistic AR experience. The potential customers were able to see how they looked with Gucci’s latest sneakers. The brand created awareness, and excitement around the launch of their new product and the result was a real success for them. With the help of AR try-on experience, Gucci caught many users’ attention and raised engagement, which was reflected in the sales.
AR try-on effects increase customers’ interest in the brand and boost sales. According to studies, 40% of customers are willing to spend more on a product if they can try it via AR. The “Attention grabber” effect uses the same creator tools that social media companies provide.
L’ORÉAL PARIS AND MAKE-UP FILTERS
When people were spending more time online, L’Oréal Paris found a playful way to engage consumers during the pandemic. They made AR filters for social media and video calling apps that replaced real makeup. As they called it, it was a new experience of modern makeup. The results were stunning because the brand did a good job for makeup lovers, and reached the young consumers who love using social media platforms and are most likely to buy makeup tools.
Make-up filters are a new word in the cosmetic industry. When the brand logos are being put on filters, and this unique content is shared by millions of followers, brand awareness increases. The increased awareness affects sales in a very positive way.
GUCCI BEAUTY AND FACE FILTERS
To promote their new accessories, Gucci beauty offered its customers another fun face filter. The user could pick from 3 different looks and take a selfie with a beautiful head of hair and a beard with it. The filter contained pearl earrings, lipsticks and other Gucci-themed details.
When Instagram added face filters in 2017, they became a buzz. The chance to modify the face funnily is an entertaining thing for consumers. The face filters allow brands to engage with their audience to gain more visibility and increase sales.
KFC AND MINI-GAMES
To entertain its followers, KFC made an AR mini-game. Any user on Instagram was able to play soccer, collect points and compete with their friends. The campaign was called “bite into the excitement” and became very popular with lovers of the sport.
AR games bring the brand’s product a new life and induce customers to buy it. A new level of fun and product visualisation effects increase sales. Addictive, shareable, child-friendly AR mini-games are one of the best ways to boost businesses’ sales.
NBA FRONT AND BACK-FACING CAMERA EFFECTS
NBA was another early adopter of AR filters. To celebrate the amazing accomplishments of the iconic sportsman Vince Carter, NBA decided to create an AR experience. When selected, the fun and user-friendly filter allow users to add a basketball player to their videos. This filter works both front and back-facing cameras.
Using front camera effects modifies the look of the user, using the rear camera augments our surroundings. When they combine, the brands’ advantages are increased and there is no space for some technological limitations.
MAISON VALENTINO AND RANDOMIZERS
V born to love – it is the filter by the fashion’s protagonists Maison Valentino. Any Instagram user can find their answers to questions: “born to?”. The randomizer effect refers to things that they love in a most personal way.
Randomizers use a draw mechanism of answers. All questions are prepared, but answers can be fun and surprising. Catchy and easy to use randomizers are popular among users of various ages. The creativeness of these randomizers brings brand recognition.
DIOR AND REAL-WORLD EFFECTS
Dior, a French luxury fashion house, has created a AR filter that promotes its New Year design pillows. Any user can use this filter to see how different coloured pillows fit on their sofa. This is an unusual way for the consumer to save time and energy, which makes the purchase of the item easier.
It’s proved that Real-world effects improve shopping experiences. With the help of AR, customers see how the product fits their living rooms, bedrooms, offices, etc. Augmented reality allows people to test out a major purchase. In result, the brand avoids from product returning and raises customer’s satisfaction.
As you see, AR filters is the future of social media. Also, it has the potential to become a key element for the social marketing of giant businesses. Keep up with these trends with CrossCreators, always stay ahead of the competition and grow your brand.